PROMOTION OF BABY FOODS AND BOTTLES BANNED
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PROMOTION OF BABY FOODS AND
BOTTLES BANNED - extracted text
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SDA-RF-CH-1A.8
BABY FG^S &
BOTTLESBANNED
..••'• .-JWK ■
Government of India protects mothers and babies
by saving breastfeeding from commercial influences
of baby food manufacturers
Breastfeeding provides the best start to life. It provides ideal nutrition to the babies, protects
them against infections, allergies and asthma. It contributes towards positive enhancement
of cognitive development, prepares babies for enhanced learning, thereby giving them a
head start.
WHO and UNICEF recommend that all infants should be exclusively breastfed for the first
six months and continue breastfeeding for two years or beyond along with adequate
and appropriate complementary feeding starting after six months. (Exclusive breastfeeding
means that an infant should be given only breastmilk and no other food and fluid, not even
water)
In India, infant feeding practices are far from optimal and one of the reasons identified has
been the commercial influence of baby food manufacturers. Recognising this, the Government
of India enacted the Infant Milk Substitutes, Feeding Bottles and Infant Foods [Regulation of
Production, Supply and Distribution) Act as amended in 2003 [IMS Act), with an objective of
protecting, promoting and supporting breastfeeding by controlling the marketing practices
of baby foods manufacturers.
This document provides information in a visual format for understanding of the provisions
of the Act and what practices are banned under this Act. The visual format of this
document will be useful as it can be hanged on the walls, displayed on the tables for
wider use. It also provides list of useful resources for promotion of breastfeeding published
by BPNI.
The Law controls the marketing and promotional practices of the following products :
1. Infant Milk Substitutes, which
include any food being marketed
to replace mother’s milk upto two
years of age.
Example :
Lactogen-1,
Lactogen-2,
Nestogen-1, Nestogen- 2,
Lactodex- 1, Lactodex - 2, Amul
Spray, Zerolac, Dexolac, ProSoyal,
Simyl-MCT, Similac, Neosure or
any other such infant formula.
Therefore The Act intends to
promote breastfeeding for two
years or beyond.
2. Feeding Bottles of any brand
like Bonny Baby, Hello Baby, Wipro
or any other brand.
3. Infant Foods, which include
any food, marketed for use after
the age of six months as a
complement to mother's milk.
Example: Nestum, Cerelac, Farex,
Weano, Veelac, Infacare, First
Food, Dexrice, Easum or any other
food
products
promoted
for consumption of babies under
the age of two years. The Act
intends to promote exclusive
breastfeeding for the first six
months.
What is banned ?
The IMS Act bans the foliowmg promotion^
r^arkethig ?
bsby food manufacturers:
All Forms of Promotion of Baby Foods and Feeding Bottles
for Babies Under Two Years of Age
Advertising
° By Print Media
® By Electronic Media
• By any other Method
'1Si-
'
Providing Gifts and
Free Samples to anyone
and Contacting Pregnant
or Nursing Women
Donation of Products, Educational
Materials or Equipments
Pictures of Mother, Baby, Cartoon
or other Graphic Material
on Cartons^abels and Tins
health
'
Ion posh to push
Use of Educational Material or Advertisement
Giving Incomplete or Incorrect Information
to Pregnant or Lactating Women
• Display of Posters or Related
Material in Hospitals and Chemist Shops
• Making Payments to Health Care Workers
• Sponsoring Gifts, Meetings, Conferences,
Seminars, Contests or Giving Funds for
any other Activity to Health Care
Workers and their Associations
Providing Commission to Company
Staff to Increase Sales
Bes©orc@s
Website
<♦ www.bpni.org: This is designed for parents, public,
professionals, media and any other person interested in
Information Sheets
❖ Information
Sheet
1
-
Guidelines
for
infant feeding issues to get information about various
Breastfeeding and Complementary Feeding:
aspects of breastfeeding including technical information.
(32 INDIAN LANGUAGES) This four page
It also gives information about the organisation, areas of
document provides accurate information on infant
work and resources available. It has links with various other
feeding for pregnant women and breastfeeding
mothers. Rs 3 (Minimum ORDER.,100 C&PIES)
International Organisations working on infant feeding.
...
.
Books & Booklets
❖ Breastfeeding and Complementary Feeding: .x.-x.w-
Posters
❖ Breastfeeding Posters: 12” X 18” (Art
A Guide for Parents. Rs 25
Paper, four colour, sticker tape (in English
The Law to Protect, Promote and Support
Breastfeeding: A book of BPNI that explains the
provisions of the IMS Act in a simple manner
■ ©”
especially prepared for healthcare professionals,
fc 0
non-government organisations (NGOs),
community workers and all other concerned with
infant feeding issues. It also gives a section wise
analysis of the Act and explain how infant food
manufacturers should regulate their marketing practices
so that there is no promotion of baby foods. It also
h
and Hindi). Rs 5
❖ Closeness and Warmth: 15” X
20” Breastfeeding a Bliss. Rs 10
CD
❖ Maa Ka Pyar- Shishu Ahar:
This
BPNI
early
initiation,
CD
covers
exclusive
enumerates the actions one can take as an informed
breastfeeding, how to breastfeed
individual consumer or as a group for effective
and start complementary
implementation of the IMS Act. Rs 60 (Secondedition 2004)
feeding. CD Rs. 100
Note:
1. Please make payment towards the purchase by Demand Draft only payable to “BPNI Delhi”
2. Please add 10% to the total value of your order for postage, packing and handling charges.
Illl^ ACTION ALERT - As an informed citizen if you come across any promotional activity of baby food
manufacturers, please report it to us or other gazetted authorities at the following addresses
with a proof.
Breastfeeding Promotion
Network of India (BPNI)
BP-33, Pitampura
Delhi 110088
Association of Consumer Action
on Safety and Health (ACASH)
Room No. 21, Lawyer's Chambers
R.S. Sapra Marg, Mumbai 400002
Issued in public interest by BPNI.
For more information, please write to :
Breastfeeding Promotion
Network of India (BPNI)
b p ri i
BP - 33, Pitampura, Delhi 110 088 (INDIA)
Tel: +91-11-27312445
Tel/Fax: +91-11-27315606
Email: bpni@bpni.org; VCebsitcnvww.bpni.org
Information Sheet No. II (March 2005)
Design : Process & Spot - 9811222771
Printed at : NAV Prints. Delhi
Indian Council
for Child Welfare (ICCW)
4, Deen Dayal Upadhyay Marg
New Delhil 10002
Central Social Welfare Board (CSWB)
Samaj Kalyan Bhawan
B-12, Tara Crescent
Institutional Area South of I IT
New Delhi 110016
The Breastfeeding Promotion Network of India (BPNI) is
a registered, independent, non-profit, national
organization that works towards protecting, promoting
and supporting breastfeeding and appropriate
complementary feeding of infants & young children.
BPNI believes that breastfeeding is the right of all
mothers and children. BPNI works through advocacy.
social mobilization, information sharing, education,
research, training and monitoring the company
compliance with the IMS Act.
BPNI does not accept funds or sponsorship of any kind
from the companies producing infant milk substitutes,
feeding bottles, related equipments, or infant foods
(cereal foods).
This publication has been developed and disseminated under the BPNI-UNICEF Project Cooperation Agreement 2003-2007,
"Strengthening Infant and Young Child Feeding in India”, with the support of Department of Women and Child Development,
MOHRD, Government of India.
- Media
SDA-RF-CH-1A.8.pdf
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