BAN ON PROMOTING THE USE OF BABY FOOD AND BOTTLES SOLD IN THE MARKET

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BAN ON PROMOTING THE USE OF BABY FOOD AND BOTTLES SOLD IN THE MARKET
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SDA-RF-CH-1.63

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Too posh to push

Resources^
Website
*♦* www.bpni.org: This is designed for parents, public,
professionals, media and any other person interested in
infant feeding issues to get information about various
aspects of breastfeeding including technical information.
It also gives information about the organisation, areas of
work and resources available. It has links with various other
International Organisations working on infant feeding.

Information Sheets
Information Sheet 1'-,- Guidelines, for
Breastfeeding and Complement^ty Feeding:
(32 INDIAN LANGUAGES) Thfe' fopK page

document provides accurate information on infant
feeding for pregnant women and breastfeeding
mothers. Rs 3 (Minimum ORDER 100 COPIES)

Books & Booklets
Posters

❖ Breastfeeding and Complementary Feeding:
A Guide for Parents. Rs 25

❖ Breastfeeding Posters: 12" X 18” (Art
Paper, four colour, sticker tape (in English

The Law to Protect, Promote and Support
Breastfeeding: A book of BPNI that explains the
provisions of the IMS Act in a simple manner
especially prepared for healthcare professionals,
■ £3
non-government organisations (NGOs),
community workers and all other concerned with
infant feeding issues. It also gives a section wise
I—i analysis of the Act and explain how infant food
manufacturers should regulate their marketing practices
so that there is no promotion of baby foods. It also
enumerates the actions one can take as an informed
individual consumer or as a group for effective
implementation of the IMS Act Rs 60 (Second edition 2004)

p?

Note:

and Hindi). Rs 5
❖ Closeness and Warmth: 15" X
20” Breastfeeding a Bliss. Rs 10

CD
❖ Maa Ka Pyar- Shishu Ahar:
This
BPNI
CD
covers
early
initiation,
exclusive
breastfeeding, how to breastfeed
and start complementary
feeding. CD Rs. 100

1. Please make payment towards the purchase by Demand Draft only payable to “BPNI Delhi”
2. Please add 10% to the total value of your order for postage, packing and handling charges.

Illl^ ACTION ALERT - As an informed citizen if you come across any promotional activity of baby food
manufacturers, please report it to us or other gazetted authorities at the following addresses
with a proof.
Breastfeeding Promotion
Network of India (BPNI)
BP-33, Pitampura
Delhi 110088

Association of Consumer Action
on Safety and Health (ACASH)
Room No. 21, Lawyer's Chambers
R.S Sapra Marg, Mumbai 400002

Issued in public interest by BPNI.
For more information, please write to :

Breastfeeding Promotion
Network of India (BPNI)
BP - 33, Pitampura, Delhi 110 088 (INDIA)
Tel: +91-11-27312445
Tel/Fax: +91-11-27315606
Email: bpm@bpni.org; \Xcbsitc:vvw\v.bpni.org

Information Sheet No. 11 (Marell 2005)
Design : Process & Spot - 9811222771
Printed al: NAV Prints. Delhi

Indian Council
for Child Welfare (ICCW)
4, Deen Dayal Upadhyay Marg
New Delh<110002

Central Social Welfare Board (CSWB)
Samaj Kalyan Bhawan
B-12, Tara Crescent
Institutional Area South of I IT
New Delhi 110016

The Breastfeeding Promotion Network of India (BPNI) is
a registered, independent, non-profit, national
organization that works towards protecting, promoting
and supporting breastfeeding and appropriate
complementary feeding of infants & young children.
BPNI believes that breastfeeding is the right of all
mothers and children. BPNI works through advocacy,
social mobilization, information sharing, education,
research, training and monitoring the company
compliance with the IMS Act.

BPNI does not accept funds or sponsorship of any kind
from the companies producing infant milk substitutes,
feeding bottles, related equipments, or infant foods
(cereal foods).

This publication has been developed and disseminated under the BPNI-UNICEF Project Cooperation Agreement 2003-2007,
“Strengthening Infant and Young Child Feeding in India”, with the support of Department of Women and Child Development^
MOHRD, Government of India.
Media
SDA-RF-CH-1.63.pdf

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