STATUS cf the ACT
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- STATUS cf the ACT
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SDA-RF-CH-1.37
Statuscftte S'^SAct
4 compilation of violations of the IMS Act
reported by BPNI members between January 1999 - September 2000
S. No. Company
Promotion to
Medium Used
Product
Strategy
IMS Act
Section/Rules
Violated
1.
Nestle
Public
Shopping market
walls
Cerelac (Infant food)
Putting up street posters
Section 3(c) & 7
Rule 789
2.
Nestle
Public
Print: Women’s
magazines
Cerelac (Infant food)
Advertisement in Parenting, Grehshobha,
Meri Saheli, Health & Nutrition and
Grehalaxmi.
Section 3(c) 87
Rule 789
3.
Heinz
Public
Print: Women's
magazines
Farex (Infant food)
Advertisement in Parenting
Section 3(c)& 7
Rule 789
4.
Nestle
Public
Electronic
Cerelac (Infant food)
Commercial advertising during serials,
feature films, sports and commedy shows
in Zee TV/Sony TV/ESPN/Asian Net/DD.
Section 3(c) 87
Rule 789
5.
Heinz
Public
Electronic
Farex (Infant food)
Commercial advertising during serials and
sports in Sony TV/ESPN.
Section 3(c) 87
Rule 789
6.
Nestle
Public
Baby soaps &
powders
Cerelac (Infant food)
Tied sales with JJ as a free gift
Section 3(c), 6 87
Rule 789
7.
Dalmia Dairy
Health Care System Through Reps
Weano Care (Infant
food)
Free samples to medical profession
Section 3(c), 6 87
Rule 789
8.
Wockhardt
Health Care System Through Reps
Dexrice (Infant food)
Free sample/Label incorrect
Section 3(c), 6 87
Rule 789
9.
Wockhardt
Health Care System Through Reps
First Food (Infant food)
Free sample/Label incorrect
Section 3(c), 687
10.
Wockhardt
Health Care System Through Reps
Easum (Infant food)
Incorrect label
Section 3(c), 687
I ■..
.. .
neinz
ruuliu
1 nrougn Reps
_.
....
Kice rarex (inrant rood)
■............
Laoeinng incorrect
ejection o
12.
Infacare
Health Care System Through Reps
Beechnut (Infant food)
Advised to start food from 3 month
Label incorrect
Section 3(c) 87
Rule 789
13.
Nestle
Health Care System Through Reps
Nestum (Infant food)
Samples and Incorrect labels
Section 3(c) 86
14.
Nestle
Health Care System Through Reps
Cerelac/Nestum
Offer dinner
Section 9
15.
Raptakos Brett Health Care System Journal
Zeroise (IMS)
Advertisement in medical journal
Section 3
16.
Nestle
Health Care System, Information booklets
Public
Cerelac (Infant food)
Free distribution to doctors. Advertisement
to receive free booklets from Nestle
Section 3(c) 87
Rule 789
17.
Abott
Health Care System
Information booklets
Pramilac (Supplement
for Mothers)
Booklet with incorrect information
Section 3(c) 87
Rule 789
18.
Nestle
Public
Direct
Lactogen 2
Advertising on Lactogen 1 Tin
Section 3(a)
19.
Wockhardt
Public
Direct
Dexolac HP 2
Advertising on the lid of Dexolac 1
Section 3 (a)
20.
Gujrat Co. Ltd.
Public
Direct
Amul Spray
Uses pictures of Teddy Bear on the label
Section 6
21.
Nestle
Health Care System Through journals
Cerelac
Offer International fellowships and scholar
ship
Section 9
and Reps
22.
Nestle
Health Care System Direct
Cerelac
Sponsors conference for doctors
Section 9
23.
Heinz
Health Care System Publications
Farex
Offer research fund
Section 9
24.
SKB
Health Care System Direct and Reps
Mothers Horiicks
Consumer Leaflet provides incorrect
information
Section 3(c) 87
Rule 789
25.
Tender Touch
Public
Direct
Feeding Bottle
Offer gifts and discounts
Section 3
26.
Littles
Public
Direct
Feeding Bottle
Offer gifts and discounts
Section 3
27.
Hello Baby
Public
Direct
Feeding Bottle
Offer gifts and discounts
Section 3
28.
Dimpy
Public
Direct
Feeding Bottle
Offer gifts and discounts
Section 3
29.
Bobby Care
Public
Direct
Feeding Bottle
Offer gifts and discounts
Section 3
30.
Baby Soft
Public
Direct
Feeding Bottle
Offer gifts and discounts
Section 3
Offer gifts and discounts
Section 3
Offer gifts and discounts
Section 3
31.
Bonne Polysil
Public
Direct
Feeding Bottle
32.
Baby Bank
Public
Direct
Feeding Bottle
Breastfeeding Promotion Network of India (BPNI)/
International Baby Food Action Network (IBFAN), South Asia
BP-33, Pitampura, Delhi 110 034
Tel: (91)I 1-7443445, Fax: (91)] 1-7219606, Email: bpni@bpni.org
IBFAN
uncJte sOailfc gooo
4 report on how companies violate the IMS Act in India
The Breastfeeding Promotion Network of India
(BPNI) works to protect, promote and support breast
feeding in India. Monitoring the compliance with the
Infant Milk Substitutes. Infant Foods and Feeding
Bottles (Regulation of Production. Supply and
Distribution) Act, 1992(IMS Act) is its major activi
ties. This is a brief summary of the complete report
“Under Attack 2000" This report contains only the
violations reported by motivated individuals and does
not reflect all the violation. On the reverse is a compi
lation of these violations in table format. Violations
include promotion by companies using print or
electronic media, using health care system or providing
incentives to doctors and how companies misguide or
provide incorrect information to public through misuse
of their own publications on infant feeding.
Promoting Infant Foods
Promotion Io public
The manufactures use various methods clever slogans,
phrases with health claims, offer free samples to
doctors, offer gifts, provide educational material and
incentives to health professionals and health care
institutions of through tied sales.
The consequence of such advertising is that mothers’
lose their confidence and hence their ability to lactate
fully, which results in inappropriate infant feeding
practices like early introduction of bottle-feeding and
commercial cereal foods.
Some examples of this promotion:
Using print media
Companies have used print media to the best of their
advantage.
Nestle produced a poster titled “Cerelac, I love you”,
which was posted on the walls of public streets.
markets, places in an attempt to influence the consum
ers.
Nestle also advertises ‘Cerelac’ through several
magazines like Parenting. Meri Saheli, Grehshobha.
and Health and Nutrition. Which target women
readers.
Nestle sponsors an article on newborn care in "Meri
Saheli" magazine; information about breastfeeding in
this article was incorrect as well misleading.
Heinz India regularly promotes “Farex” through
magazine targeted at parents. This company also used
Times of India for promoting ‘Farex’
Using Electronic Media
Two companies have been on TV regularly. These arc
Heinz (Farex) and Nestle (Cerelac). Most common
channels involved are SONY, ZEE and Doordarshan
and all kind of programmes including movies, serials,
sports and comedy shows have been used as medium
to reach people.
Tied sales
Nestles promotes ‘Cerelac’ tied to other consumer
products like Johnson and Johnson’s baby powder or
soap.
Promotion through health care system
Promoting infant foods for use in 3"' month
A new company 1NFACARE division of Alferez Pvt.
Ltd. promotes an infant food, "Beechnut oatmeal", to
be used during 3,J month of life contrary' the recom
mendations and in violation of the IMS Act
Free samples to doctors
DaJmia Industries Limited promotes ‘Weano Care’,
Wockhardt’s ‘Dexrice’, ‘First Food’ and ’Easum’ and
Nestle’s ‘Nestum’ are provided as free samples to
doctors a common method.
Promoting Infant Milk Substitutes
Nestle has been using lid of Lactogen I to advertise
Lactogen II.
Parenting
Advertisement on
Similarly Wockhardt uses the lid of ‘Dexolac’ I for
promoting ‘Dexolac HP 2’.
Amul Spray has Teddy bears on the label
Raptakos Brett advertises ‘Zerolac’ through a medical
review published by the company itself.
Promoting Feeding Bottles
Any kind of promotion is prohibited for feeding
bottles/found. Brands that have been providing
incentives with purchase of feeding bottles include
Tender Touch, Little. Hello Baby, Dimpu, Bobby Care,
Baby Soft, and Bonne Polysil.
Inducements to health workers
The IMS Act bans any inducement to health workers
directly or indirectly. Few examples
Nestles nutrition services offers international fellow
ship to pediatricians, Nestle sponsors conference
sessions for doctors, Heinz offers research funds and
Nestle offers dinner to doctors over screening of video
on newborn care.
Promoting through their own publications on infant
feeding
The IMS Act deals with educational materials in
section 7. Some examples of companies producing and
disseminating their own booklets.
"Nestle Cerelac Baby Care Book”, distributed free to
doctors and also available free upon writing to the
company. This booklet carries information about baby
care but cleverly misses information on breastfeeding.
“ Breastfeeding your baby”, a patient education
booklet by Abbot promotes bottle feeding/artificial
feeding in very early months.
SKB promotes Mother’s Horlicks, the special
nourisher for pregnant and breastfeeding mothers a
flier provided with it provides misleading information
about lactation capability of women.
- Media
SDA-RF-CH-1.37.pdf
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