Breastfeediny : Nature's Way
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- Breastfeediny : Nature's Way
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SDA-RF-CH-1.28
fyeastfeedty : Nature's Way
The need to recreate Breastfeeding culture
world Breastfeeding week is celebrated uniquely every year.
This year the theme is on Breastfeeding - Nature's Way.
Breastfeeding is nature's process that provides ideal nutrition
for a healthy infant, enhancing the baby's immunity against infections.
Breastmilk needs no packaging, sterilisation or warming and is
produced and provided directly to the baby without any risk ofpollution.
it is a natural resource of enormous value, which is usually
overlooked. Breastfeeding produces no waste and hence
is environment friendly.
However Breastfeeding is threatened by social attitudes
and inappropriate health care practices,
lack of support to women as well as
promotional tactics of baby milk companies.
To encourage Breastfeeding many global initiatives
have been launched and documents signed. Here we will review
our past efforts ami what we can do in the future -
"Together we cun do it"
jnnocenti Declaration: Announced in 1990
on the protection, promotion and support of breastfeeding
Out of its five set targets bi the Innocenti Declaration,
some have been successfully achieved, some remain to he achieved.
Targets Achieved
• Baby Friendly Hospital initiative is in place in the country
• The international code of Marketing of breastmilk substitutes
is an accepted law in the country.
Latest News from the Government
• A multi - sectorial national Breastfeeding committee
is being set up and headed by a co-ordinator.
Targets Yet to be Achieved
• To enact an imaginative legislation protecting
the breastfeeding rights of working women.
Frrfy Hospital initiative (bfhi)
lanncM in 1991
Since then a total of 913 hospitals all over India have been declared
Baby Friendly Hospitals.
There is still a lot of work ahead in order to ensure a complete
Baby friendly environment.
The need of the hour is to strengthen "step 2" of the 10 steps
to successful breastfeeding and have more hospitals practising it.
aH obstetricians, paediatricians and nurses should be imparted in
a
Human Lactation Management Training (hlmt) as a mandatory
™
step before certification.
Total Numbers of Baby Friendly Hospitals - 911
(Till May 1997)
Maximum
Tamil Nadu-329
Kerala-310
Maharashtra-104
Moderate
Minimum
Karnataka-42
Delhi-9
Madhya Pradesh-40 Haryana-5
Assam-17
Orissa-5
Gujarat-15
Rajasthan-5
Bengal-14
Andhra Pradesh-5
Uttar Pradesh-10
Punjab-2
Bihar-1
Another Friendly Workplace initiative (mfwi) ®
launched in 1993
♦ progressive states like Punjab and Haryana have declared six months maternity leave.
Other states could follow their example
in order to create a mother/laby friendly culture, what is most required is:
silt months maternity leave in organised as well as unorganised sector.
Support from family members to help with household chores,
for providing time for breastfeeding mothers.
"A Mother's Right to Breastfeed,
A Baby's Right to be Breastfed"
"A mother's riflht to work,
A worker's rfyht to motherhood''
A/rtkin^ the Ad Work
After the launch tn 1994, the success stories followed...
Johnson & Johnson, Wockhardt: These companies have apologised for violating
the Act and legal proceedings against them have been dropped.
Nestle: The litigation against Nestle is still in the court, at Delhi.
To make "THE ACT" effective,
It has to he monitored vigilantly,
Research to he conducted constantly,
Evidence to he reported promptly
to gazetted NGOs like BPN1 & AC ash
Action ideas
For mobilization of the community
to create Mother and Baby friendly culture
organise debates, talks, discussions, poster competitions
on the issue of Breastfeeding at school-college level.
Write articles in newsletters, newspapers, media, etc.
^For help in spreading the message, contact pour community
and local leaders etc.
Form a Mother's support group and
reform social attitudes to create supportive families.
join hands with consumer organisations, trade unions
and campaign for appropriate infant feeding. .
Propagate the positive aspects of Breastfeeding
at environmental events.
impart knowledge at a young age to future parents.
include chapters on Breastfeeding and infant feeding
in the curricula at schools/colleges.
PEOPLE INSTRUMENTAL
FOR
EFFECTIVE PROGRAMME
STATE
GOVERNMENTS
THE GOVERNMENT
OF INDIA
DONORSAND
INTERNATIONAL
ORGANISATIONS
NATIONAL TASK
FORCE
BFHI
GAZETTED NGOs
LIKE BPNI
ACASH
CORPORATE
SECTOR
SUPPORTIVE
FAMILIES &
COMMUNITIES
IVseful
Resource
Addresses
MATERIAL
World Alliance
for Breastfeeding
Action (WABA)
P.O. Box No. 1200,
10850, Penang, Malaysia
Book
The Law to protect and
promote breastfeeding. A
publication of BPNI to
explain the provisions of
the IMS Act
Rs. 40.00
Posters
Poster 18"x23"
(Art paper, four colour)
Rs. 10.00
1
The Magic
Only
A Mother
Can Do!
B
i
1
IB
re___
Poster 12”x 18"
(Art paper, four colour,
sticker type)
(in English & Hindi)
Rs. 5.00
International Baby Food
Action Network
(IBFAN) Asia, P.O. Box No. 19,
10700 Penang, Malaysi^Jj
United Nations Children’s Fund
(UNICEF)
73. Lodi Estate,
New Delhi - 110003
Association for Consumers
Action on Safety
and Health (ACASH)
Servants of India Society Building,
2nd Floor, 417 Sardar Vallabhbhai
Patel Road, Mumbai-400004
Department of Women
and Child Development
Government of India,
Shastri Bhawan,
New Delhi - 110001
Video (Maa ka pyar Shishu ahar)
Language : Hindi
Rs. 250 per cassette
Department of MCH
Ministry of Health and
Family Welfare,
Government of India.
Nirman Bhawan,
New Delhi - 110001
Acknowledgements
This action brochure was produced by BPNI Secretariat with inputs from UNICEF.
Breastfeeding Promotion Network of India (BPNI), BP-33, Pitampura,
New Delhi-110034 (India). Tele/Fax - 7219606
E-mail: ritarun@giasdl01.vsnl.net.in
Published by Dr. Arun Gupta, National Coordinator BPNI on behalf of BPNI.
(For Private Circulation only).
k
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