BREASTFEEDING : A COMMUNITY RESPONSIBILITY

Item

Title
BREASTFEEDING : A COMMUNITY RESPONSIBILITY
extracted text
SDA-RF-CH-1.25

1996
JANUARY

MARCH

FEBRUARY

S M t|w T F S S M T W T F S S M T W T F S
1 2
1 2 3 31
1 2 3 4 5 6
7 8 9 10 11 12 13 4 5 6 7 8 9 10 3 4 5 6 7 8 9
14 15 1617 IB 19 20 11 12 13 14 15 1617 10 11 12 13 14 15 16
22
23
23 24 17 18 19 20 21
21 22 23 24 25 26 27 18 19 20 21
24 25 26 27 28 29 30
25 26 27 28 29
28 29 30 31

JUNE
MAY
APRIL
S M T W T F S S M T W T F S S M T W T F “S
1
1 2 3 4 5 6
1 2 3 4 30
7 8 9 10 11 12 13 5 6 7 8 9 10 11 2 3 4 5 6 7 8
14 15 16 17 18 19 20 12 13 14 15 16 17 18 9 10 11 12 13 14 15
21 22 23 24 25 26 27 19 20 21 22 23 24 25 16 17 18 19 20 21 22
23 24 25 26 27 28 29
26 27 28 29 30 31
28 29 30

2 3 SEPTEMBER

JULY

AUG

T W
F $
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 26
29 30

NOVEMBER

DECEMBER

1 2 3 4 5 6 4 5 6 7
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31

a n a /a

OCTOBER

S M T W T F S S M T W T F s S M T W T F S
1 2 3 4 5
1 2 1 2 3 4 5 6 7
6 7 8 9 10 11 12 3 4 5 6 7 8 9 8 9 10 11 12 13 14
13 14 15 16 11 If IS 1( 14 12 13 14 15 16 15 16 17 18 IS 20 21
20 21 22 23 24 25 26 17 21 IS 20 21 22 21 22 X 24 25 26 27 28
24 28 26 27 28 29 30 29 30 31
27 28 29 30 31

World Breastfeeding Week
1995

Breastfeeding:
Empowering Women

1994

Protect Breastfeeding:
Making the Code Work

n»*9
W
v

.J-'

t

Mother-Friendly
Workplace Initiative

1992

Baby-Friendly
Hospital Initiative

World Breastfeeding Week is
organised by WABA every year to
raise awareness of the importance
of breastfeeding and to coordinate
efforts to meet the Innocenti
Declaration goals. From 1-7 August
each year, communities all over the
world campaign to maintain a
breastfeeding culture.

The World Alliance for Breastfeeding
Action (WABA) is a
t° protect, promote and
support breastfeeding. WABA works

/jBHj
\ /

'

A

1993

•* ^^•*1===/

ln c^ose liaison with the United

(breastfeeding:
A Community
Responsibility va

i
i

Replacing bottle-feeding with positive images
of breastfeeding and providing women with

confidence in being able to breastfeed as a norm.

Government: Healthier citizens build a more

AFRICA

country's scarce resources and utilises a

IBFAN Africa (English}
PO Box 781, Mbabane, Swaziland

valuable human resource. Remove discrimina­
tory laws and norms that hinder breastfeeding.

woman's decision to breastfeed or not. All these

Implement laws that support women to

sectors have an important role to play to ensure

breastfeed, at work and anywhere she

that the environment a woman lives in is

chooses to.

conducive to breastfeeding. Whether it be

the family, employer, public service, a school,

Shopping centres and eating places:

religious place, a health facility or a commercial

A breastfeeding mother is another valuable

centre, each member of the community has a

customer. Let babies eat in comfort.

responsibility towards ensuring the right of

F&3

children to breastmilk and the right of women

<TE>

World Breastfeeding Week

Why should YOU support
breastfeeding?

1 =7 August 1996

unit of support. Most women who have
To advocate for a community approach

supportive husbands and a helpful household



end up breastfeeding successfully. A breastfed

to supporting breastfeeding.

baby is a happy baby. It is normally more

®

confident and psychologically secure. A

nity and develop ways for how each sector

can act to restore a breastfeeding culture.


To strengthen the initiaives launched at

previous World Breastfeeding Weeks.

Schools anil Educators: Children who
are exposed to and understand the benefits of
breastfeeding will grow up as adults who are

receptive to breastfeeding. Schools have a

responsibility to ensure that young girls and boys
are not ashamed of their bodies, nor feel shy to

Recognising that the community influences
breastfeeding

in

many

IBFAN Afriquo Francophone c|o APAIB
01 B.P. 6287, Ouagadougou 01, Burkina Faso
Tel: (226I 303804 Fox: 303888
AUSTRALIA, NEW ZEALAND & THE PACIFIC
Nursing Mothers Association of Australia (NMAA)
PO Box 231, Nunawading, VIC 3131, Australia
Tel: (61-3) 9877 5011 Fax: 9894 3270

Secretary PINDA, c/o Continuing Education
USP (University of South Pacific), PO Box 1168,
Suva, Fiji Fax: (679) 300482
BRAZIL & LUSOPHONE COUNTRIES
0RIGEM/WABA Brazil (Portugese)

Av. Beira Mar, 3661 Loja 19, Casa Caiada
Olinda, PE 53130-540, Brazil
Tel/fax: (55-81) 432 1913

CEFEMINA (Spanish)
Apartado 5355, 1000 San Jose, Costa Rica
Tel: (506-2) 571756 Fax: 571758
NORTH AMERICA & THE CARIBBEAN

To work with all sectors of the commu­

not having to buy infant formula and by having
to spend less money and time to treat illness.

Tel: (2681 45006 Fax: 44246

CENTRAL AMERICA

Goals

Families: A woman’s family is the closest

breastfed baby also saves families' money by

Regional and acting regional coordinating centres for
WBW 1996 are:

prosperous nation. Breastfeeding saves a

Many sectors within a community influence a

to breastfeed is protected.

WBVV Coordinating and
Distributing Centres

correct information will help restore their

ways,

World

Breastfeeding Week 1996 calls on all groups

La Locho League International (LLLI)
1400 N. Meacham Road, Schaumburg

IL 60173-4840 USA
Tel: (1-708) 5197730 Fax: 5190035

EUROPE
Baby Milk Action (BMAC)
St Andrew's St., Cambridge CB2 3AX, UK
Tel (44-1223) 484420 Fax: 464417
Geneva Infant Feeding Association (GIFA)
PO Box 157, CH-1211 Geneva 19, Switzerland
Tel: (41-22) 7989164 Fax: 7984443

and individuals, government, public and private

institutions, employers and the media to protect,
promote and support breastfeeding.

see a breastfeeding couple. Make breastfeeding

SOUTH ASIA
Breastfeeding Promotion Network of India (BPNI)
P0 Box 10551, BP-33, Pitampura, Delhi 110034
India Tel: (91-11) 7211435

a part of your school curriculum and support
children's right to information.

How Mother Baby-Friendly
is your Community?

Workplace: Healthy babies today make a
healthy labour force tomorrow! Employers who
support breastfeeding have more loyal

Begin today to make your community more

employees and benefit from less absenteeism,

mother baby-friendly. Do a community survey.

less staff turnover and enjoy favourable

Find out how much needs to be done.

Fax: 7134787

ASIA
WABA Secretariat, PO Box 1200,10850 Penang
Malaysia. Tel: (604) 6584816 Fax: 6572655
Your local coordinating office is:

"

publicity. Make your company a mother- friendly



workplace.

How many baby-friendly hospitals or

clinics are there? What are their names?

Health facility and professional

organisations: Breastfed babies are sick
less often and will save health care facilities

time and money in treating illnesses.

Baby­

friendly facilities also require less staff and



Do you know any fully or partially mother­

friendly employers? Who are they?

B

Are there mother support group

B

or a breastfeeding group accessible?

used responsibly.

Give women

correct

B

Is there a breastfeeding coordinator and/

Can you breastfeed freely in public places

like shopping malls, buses, parks, etc.?

B

Is the media supportive of breastfeeding?

and provide her with the skills to do so.

B

Are there any regulations on advertising

Media:

of breastmilk substitutes or on other

bottle-feeding images on television and in

themselves to protect, promote and support that
right. WABA acts to help implement the Innocenti

Declaration and works in close liaison with UNICEF.

from companies producing breastmilk substitutes,

related equipment and complementary foods.
WABA encourages all participants of World
Breastfeeding Week to respect and follow this

ethical stance.

information about the benefits of breastfeeding,

Information on infant formula and

of all children and mothers and who devote

WABA does not accept sponsorship of any kind

more self-sufficient. Because doctors and health
decision to breastfeed, that influence must be

individuals who believe breastfeeding is the right

savailable? Who are they?

enable women to have more self-esteem and be

workers have a lot of influence over a mother's

WABA is a global network of organisations and

marketing practices of baby food companies?

magazines present the latter as normal human

B

practice. This has great influence on women to

enable working women to breastfeed? Is it

choose bottle-feeding over breastfeeding.

being implemented adequately?

What legislation exists to protect and

■^^■1 WABA, PO Box 1200
I8K8MM 10850 Penang, Malaysia
W HIM Tel: 604-6584816
[

Fax: 604-6572655

Email: secr@waba.po.my

Position: 6099 (1 views)