BREASTFEEDING : A COMMUNITY RESPONSIBILITY
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- BREASTFEEDING : A COMMUNITY RESPONSIBILITY
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SDA-RF-CH-1.25
1996
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World Breastfeeding Week
1995
Breastfeeding:
Empowering Women
1994
Protect Breastfeeding:
Making the Code Work
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W
v
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Mother-Friendly
Workplace Initiative
1992
Baby-Friendly
Hospital Initiative
World Breastfeeding Week is
organised by WABA every year to
raise awareness of the importance
of breastfeeding and to coordinate
efforts to meet the Innocenti
Declaration goals. From 1-7 August
each year, communities all over the
world campaign to maintain a
breastfeeding culture.
The World Alliance for Breastfeeding
Action (WABA) is a
t° protect, promote and
support breastfeeding. WABA works
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1993
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ln c^ose liaison with the United
(breastfeeding:
A Community
Responsibility va
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Replacing bottle-feeding with positive images
of breastfeeding and providing women with
confidence in being able to breastfeed as a norm.
Government: Healthier citizens build a more
AFRICA
country's scarce resources and utilises a
IBFAN Africa (English}
PO Box 781, Mbabane, Swaziland
valuable human resource. Remove discrimina
tory laws and norms that hinder breastfeeding.
woman's decision to breastfeed or not. All these
Implement laws that support women to
sectors have an important role to play to ensure
breastfeed, at work and anywhere she
that the environment a woman lives in is
chooses to.
conducive to breastfeeding. Whether it be
the family, employer, public service, a school,
Shopping centres and eating places:
religious place, a health facility or a commercial
A breastfeeding mother is another valuable
centre, each member of the community has a
customer. Let babies eat in comfort.
responsibility towards ensuring the right of
F&3
children to breastmilk and the right of women
<TE>
World Breastfeeding Week
Why should YOU support
breastfeeding?
1 =7 August 1996
unit of support. Most women who have
To advocate for a community approach
supportive husbands and a helpful household
□
end up breastfeeding successfully. A breastfed
to supporting breastfeeding.
baby is a happy baby. It is normally more
®
confident and psychologically secure. A
nity and develop ways for how each sector
can act to restore a breastfeeding culture.
□
To strengthen the initiaives launched at
previous World Breastfeeding Weeks.
Schools anil Educators: Children who
are exposed to and understand the benefits of
breastfeeding will grow up as adults who are
receptive to breastfeeding. Schools have a
responsibility to ensure that young girls and boys
are not ashamed of their bodies, nor feel shy to
Recognising that the community influences
breastfeeding
in
many
IBFAN Afriquo Francophone c|o APAIB
01 B.P. 6287, Ouagadougou 01, Burkina Faso
Tel: (226I 303804 Fox: 303888
AUSTRALIA, NEW ZEALAND & THE PACIFIC
Nursing Mothers Association of Australia (NMAA)
PO Box 231, Nunawading, VIC 3131, Australia
Tel: (61-3) 9877 5011 Fax: 9894 3270
Secretary PINDA, c/o Continuing Education
USP (University of South Pacific), PO Box 1168,
Suva, Fiji Fax: (679) 300482
BRAZIL & LUSOPHONE COUNTRIES
0RIGEM/WABA Brazil (Portugese)
Av. Beira Mar, 3661 Loja 19, Casa Caiada
Olinda, PE 53130-540, Brazil
Tel/fax: (55-81) 432 1913
CEFEMINA (Spanish)
Apartado 5355, 1000 San Jose, Costa Rica
Tel: (506-2) 571756 Fax: 571758
NORTH AMERICA & THE CARIBBEAN
To work with all sectors of the commu
not having to buy infant formula and by having
to spend less money and time to treat illness.
Tel: (2681 45006 Fax: 44246
CENTRAL AMERICA
Goals
Families: A woman’s family is the closest
breastfed baby also saves families' money by
Regional and acting regional coordinating centres for
WBW 1996 are:
prosperous nation. Breastfeeding saves a
Many sectors within a community influence a
to breastfeed is protected.
WBVV Coordinating and
Distributing Centres
correct information will help restore their
ways,
World
Breastfeeding Week 1996 calls on all groups
La Locho League International (LLLI)
1400 N. Meacham Road, Schaumburg
IL 60173-4840 USA
Tel: (1-708) 5197730 Fax: 5190035
EUROPE
Baby Milk Action (BMAC)
St Andrew's St., Cambridge CB2 3AX, UK
Tel (44-1223) 484420 Fax: 464417
Geneva Infant Feeding Association (GIFA)
PO Box 157, CH-1211 Geneva 19, Switzerland
Tel: (41-22) 7989164 Fax: 7984443
and individuals, government, public and private
institutions, employers and the media to protect,
promote and support breastfeeding.
see a breastfeeding couple. Make breastfeeding
SOUTH ASIA
Breastfeeding Promotion Network of India (BPNI)
P0 Box 10551, BP-33, Pitampura, Delhi 110034
India Tel: (91-11) 7211435
a part of your school curriculum and support
children's right to information.
How Mother Baby-Friendly
is your Community?
Workplace: Healthy babies today make a
healthy labour force tomorrow! Employers who
support breastfeeding have more loyal
Begin today to make your community more
employees and benefit from less absenteeism,
mother baby-friendly. Do a community survey.
less staff turnover and enjoy favourable
Find out how much needs to be done.
Fax: 7134787
ASIA
WABA Secretariat, PO Box 1200,10850 Penang
Malaysia. Tel: (604) 6584816 Fax: 6572655
Your local coordinating office is:
"
publicity. Make your company a mother- friendly
■
workplace.
How many baby-friendly hospitals or
clinics are there? What are their names?
Health facility and professional
organisations: Breastfed babies are sick
less often and will save health care facilities
time and money in treating illnesses.
Baby
friendly facilities also require less staff and
■
Do you know any fully or partially mother
friendly employers? Who are they?
B
Are there mother support group
B
or a breastfeeding group accessible?
used responsibly.
Give women
correct
B
Is there a breastfeeding coordinator and/
Can you breastfeed freely in public places
like shopping malls, buses, parks, etc.?
B
Is the media supportive of breastfeeding?
and provide her with the skills to do so.
B
Are there any regulations on advertising
Media:
of breastmilk substitutes or on other
bottle-feeding images on television and in
themselves to protect, promote and support that
right. WABA acts to help implement the Innocenti
Declaration and works in close liaison with UNICEF.
from companies producing breastmilk substitutes,
related equipment and complementary foods.
WABA encourages all participants of World
Breastfeeding Week to respect and follow this
ethical stance.
information about the benefits of breastfeeding,
Information on infant formula and
of all children and mothers and who devote
WABA does not accept sponsorship of any kind
more self-sufficient. Because doctors and health
decision to breastfeed, that influence must be
individuals who believe breastfeeding is the right
savailable? Who are they?
enable women to have more self-esteem and be
workers have a lot of influence over a mother's
WABA is a global network of organisations and
marketing practices of baby food companies?
magazines present the latter as normal human
B
practice. This has great influence on women to
enable working women to breastfeed? Is it
choose bottle-feeding over breastfeeding.
being implemented adequately?
What legislation exists to protect and
■^^■1 WABA, PO Box 1200
I8K8MM 10850 Penang, Malaysia
W HIM Tel: 604-6584816
[
Fax: 604-6572655
Email: secr@waba.po.my
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